Over 6 years experience in:
Marketing Agency Management / Sports Club Marketing / Social Media Strategy

I am a highly motivated and ambitious business person specialised in Digital and Strategic Marketing. I was born in the tropical northern Australian city of Darwin but have lived in sunny Perth in Western Australia from 2006 to 2021.

I am the outgoing General Manager of Marketing and Ticketing at Perth Glory FC in Australia’s A-League. I started at the club at 19, transitioning the club's digital marketing from traditional communication and advertising to cutting edge digital strategies over my time at the club. During Glory’s highly successful 2018/19 season, I was proud to have steered the club to capitalise on their on-field success, helping break the club’s attendance record average, membership average and deliver a specialised marketing campaign to achieve the club’s first sold out match in over 15 years.

I have strong experience in the football and sports industry. I have worked with international talents such as Samantha Kerr, William Gallas and Diego Castro. I also have worked with Super Rugby Union club Western Force, the Socceroos and Hockey Australia through my marketing agency Pryzm.

I founded my agency Pryzm in 2015 at the age of 20. Pryzm specialises in social media and digital strategy and features a prestigious client list including Perth Glory Football Club, Danny Green’s Coward’s Punch Campaign and Elders Real Estate. In 2016, I was recognised for my entrepreneurial skillset in Anthill’s prestigious 30 under 30 Young Australian Entrepreneurs of 2016, following a highly successful national appraisal campaign executed for Elders Real Estate.

Prior to Pryzm, I also worked briefly for Major League Soccer on 37th and 5th Avenue in New York City and was the President of the National Union of Greek Australian Students (Western Australia) and sat on its national board.

Today, I strive to build a world class career in Sports Business and Administration. My immediate priority is achieving the highest possible result in the FIFA Master in order to set up a rewarding career in sports following the conclusion of the course.

Career Highlights

General Manager of Marketing & Ticketing
Perth Glory Football Club

Perth, Western Australia - October 2017 to September 2021

Key Responsibilities
➜ Execute Marketing Campaigns & Brand Activities
➜ Manage Yearly Marketing Budget, Brand
➜ Direct manager of Club Marketing Plan towards achieving strategic goals
➜ Oversee Paid Media spends and reporting
➜ Organise and operate effective contracts with suppliers
➜ Head of E-League Operations (ESports)
➜ Head of Ticketing in 2021

Key Achievements
➜ #FillThePark campaign broke club home game attendance record (17,856)
➜ ROI average of 6x on Digital Advertising in 2018/19
➜ Tripled club's growth rate in number of followers across all channels
➜ Launched TikTok Channel for Club amassing over 26K followers in 6 months

Director & Founder
Pryzm

Perth, Western Australia - December 2015 to September 2021

Established my own digital marketing agency in 2015 with team of two providing social media, web and consultancy to businesses like Perth Glory FC, the Socceroos, Elders Real Estate, Holiday Inn and Threat Protect. Learn more about the company at www.pryzm.com.au.

Achievements
➜ Anthill 30 under 30 Young Australian Entrepreneurs (2016)

Brand Marketing Intern
Major League Soccer

New York City, USA - January 2014 - February 2014

Worked on MLS Superdraft, 2014 FIFA World Cup crossover brainstorming, marketing agency research, meeting creative agencies in New York and over phone to Los Angeles and Kansas City.